UKRAINIAN ARTISTS AT INTERNATIONAL ART FAIRS: TRENDS AND PERSPECTIVES

Abstract

The purpose of this article is to analyze the phenomenon of art fairs as an important factor in entering the international art market for Ukrainian galleries and artists, a platform for finding collectors and dealers, and shaping the image and recognition of Ukrainian art at the international level. Research methods. The study is based on the methods of analytical, comparative, art historical, statistical, historical and cultural analysis of the contemporary art market at international fairs. Results. The current study describes the current trends of international art fairs, focuses on the system of participant selection, financial costs and potential commercial benefits, and analyses the experience of Ukrainian artists and galleries in such events. Conclusions. Since the interest in Ukrainian art in the world remains quite high, Ukrainian artists and galleries should take a more active part in international art fairs, finding solutions to financial and organizational problems that remain the main obstacles to the promotion of Ukrainian art on these platforms.