THE INFLUENCE OF AUGMENTED REALITY TECHNOLOGIES ON THE ORGANIZATION OF THE EXHIBITION SPACE OF WORKS OF SCULPTURE

Abstract

Abstract. The article examines the advantages of using modern technologies in the organization of the exhibition space of creative sculptures and the problems of art aesthetics, immersive, interactivity, theatricality, digitalization of exhibition spaces. With the help of Augmented Reality (AR) technologies, the sculpture becomes more informative and accessible to everyone. The purpose of the publication is to help readers better understand the impact of AR on the art of sculpture and to show the perspectives and possibilities they can open for this art field. The article reveals the current problem of attracting viewers and admirers of the art of sculpture highlights possible means of organizing exhibition spaces with the involvement of modern technologies for a more effective demonstration of sculptural projects. Research methods are historical, structural-functional and phenomenological. Exploring the impact of augmented reality (AR) technologies on the way we perceive sculpture and organize exhibition experiences, the new perspective looks at the contemporary art landscape where AR is becoming an integral part of artists and visitors alike. Thanks to AR technology, the sculpture turns into an interactive and emotionally rich artistic experience that combines traditional art with innovation and technological advances. The use of these technologies in sculpture opens up new opportunities for the expression of artists, and also gives great prospects for the development of art in the world. Conclusions. As a result of the study, questions and ideas about how AR technology affects the organization of exhibition spaces for works of sculpture and the benefits and challenges it brings to the art world are highlighted and characterized.